To promote the new 2014, Mexican-built Versa Note, Nissan’s US unit is launching an “interactive and shareable social media experience” known as the Passion Genome.
Via Facebook and at PassionGenome.com, participants will see the passions they share with their friends illustrated in a Passion Portrait, a personalised, interactive visualisation of themselves. After exploring their top-six passion categories, users can explore the entire Passion Genome to see where they fit within an expanded virtual universe of people and passions from across the world.
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An associated competition using the Facebook or Twitter platforms offers a chance to win one of eight US$1,000 Amazon gift cards.
“We are all part of a greater whole, and the rapid growth of social networks has made that clearer than ever before,” said Nissan North America marketing chief Jon Brancheau.
“The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can’t wait to see how it resonates with everyone who explores it.”
