Apps could replace traditional controls according to Skoda interior designer Marwan Khiat.
He cites the smartphone personalised by the owner loading his or her own apps. Until that point, it is just another phone. “Once it has my apps on it, it becomes my phone,” said Khiat.
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The same would apply to cars. Having more features controlled by apps helps personalise cars.
One example: the heating and ventilation controls. “If that they were controlled by an app it would allow us to get rid of up to 10 switches. Apps make the car my car, or my girlfriend’s car, and the interior becomes a living space.
“We need to get rid of this idea that it’s a car.”
