Lotus Cars has opened a new showroom in Dubai. 

Lotus Cars Middle East (the distributor for Lotus cars in the Middle East) is partnering with Trading Enterprises (part of the Al-Futtaim Group) to open the new showroom in Dubai called Lotus Dubai.

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It is the first Lotus showroom in Dubai and the company says it is part of an “ambitious plan to strengthen the Lotus brand across the region by developing its operation in both existing and new markets over the next 24 months”.

Lotus says the showroom is a state-of-the-art customer focused facility decorated in Lotus’ signature monochrome scheme with bright yellow accents. It is completed with a Lotus Originals boutique and vehicle specification area.

A Lotus Dubai service centre facility is also located close to the Lotus showroom.

Jonathan Stretton, Lotus Cars Middle East FZ-LLC General Manager said: “Partnering with Al-Futtaim is a very positive and important step forward for Lotus Cars Middle East and demonstrates our commitment to building the Lotus brand and product presence in the region.”

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