Nissan has decided to go down the online retail path to grow sales in India.

The company in India will make its entire entire product line up available for purchase via the web.

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“Customers will be able to book their cars by making payments through an online gateway by credit card. The car will then be delivered to the customer by their nearest Nissan dealership when ready,” the company said in a statement.

Commenting on the initiative, Hover Automotive India (Nissan’s national sales company) Director – Marketing Nitish Tipnis told the Economic Times of India: “Today most car buyers go online before making a decision so using the internet is a logical extension of the purchase cycle.”  

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