After significant investment and growth in China, Aston Martin has opened the luxury British marque’s largest flagship showroom, in the Pudong district of Shanghai.
Opened in conjunction with existing Aston Martin dealer group owned and managed by Mr Zheng Ting, the new dealership marks the seventh dealership for Aston Martin in China and the third for Mr Zheng.
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Dr Matthew Bennett, Asia Pacific Regional Director said: “We are excited with the Aston Martin brand’s ongoing development and performance in China. This wonderful new dealership sets the benchmark for premium luxury car showrooms across Asia and the experience each and every visitor should expect.
“With our existing China network of experienced Aston Martin dealerships, further future growth earmarked across the coming year and a number of exciting product developments to be announced during 2012, our China business is expected to continue growing strongly.”
Aston Martin Shanghai will display examples of the company’s model line-up carefully positioned as pieces of sculpture presented in a gallery-style space.
After entering the China market in 2008, Aston Martin now has dealerships in Beijing, Chengdu, Hangzhou, Shanghai, Guangzhou and Shenzhen. Showrooms will open shortly in Chongqing, Shenyang and Ordos with further expansion planned for 2012. Aston Martin says the market will continue to spearhead the company’s future growth in Asia with sales in 2011 up 103 per cent on the previous year.
Aston Martin expects to more than double its sales on the Chinese mainland from 190 last year to 500-700 units this year.
It also expects to further lift sales to 1,000 units by 2013 or 2014, which will drive China to take up 20 percent of its global sales and make it its No. 3 market after the US and UK.
Aston Martin set up its own trading company on the mainland last year and unveiled its Chinese-language website.
