Facebook, Yelp and Google will be incorporated into Mercedes-Benz’s 2013 line, the carmaker announced at CES.
According to PC Magazine, ‘mbrace2’ is the second generation of Mercedes-Benz’s cloud-based services. Updates will be provided over the air, and mbrace2 works with iOS and Android devices.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The features will be standard in the MY13 SL-Class which will launch in the spring.
Mercedes borrowed from the American Declaration of Independence during the company’s first-ever CES keynote speech that promoted mbrace2.
“After all, the car is also a personal Declaration of Independence – not only independence from horses or trains, but independence from distances,” Dieter Zetsche said, “From the limits of your home town, from the local employers and landlords, at a certain age also from your parents, and perhaps Vegas motel rooms.”
Zetsche ended with a paraphrase of the Declaration of Independence, as applied to automobiles: “We hold these truths to be self-evident, that all men have certain fundamental rights, and that among these are Live, Liberty, and the pursuit of Mobility!”
