The heads of Peugeot and Citroen operations in the UK will now report to a newly appointed director general for both brands in Britain, Marc Lechantre, whose remit also covers Ireland.
Part of a restructuring of Peugeot-Citroen outside France, this means the respective British Peugeot and Citroen managing directors, Tim Zimmerman and Linda Jackson, will no longer be accountable directly to their brands’ European area sales directors.
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Before his UK appointment, Lechantre was employed in PSA Group’s Paris commercial department and is a former manufacturing director at the Slovakian PSA factory. He will be based in the UK. The change in strategy mirrors similar changes to management structures in major European markets, and Scandinavian ‘filials’.
These cover Germany, Italy, the Benelux countries, Spain and Portugal plus central and eastern Europe. The new joint Peugeot-Citroen executives are answerable to Jean-Philippe Imparato, director of European commercial operation. He is expected to play a more interventionist role in supervising the brands’ overall strategies. This includes product development, communications marketing, customer relations and motorsports.
