Mazda today (2 February) reported a group net loss of JPY112.84bn (US1.3bn) for the April-December period, blaming sluggish sales because of the yen’s strength and Europe’s debt crisis.

The company has revised its forecast for full year losses downward to JPY100bn from an earlier forecast of a JPY19bn loss.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Mazda builds most of its vehicles in Japan so is more exposed to exports and the strong yen than its rivals with overseas factories. Floods in Thailand, where the company’s pick-up truck and 2 and 3 car lines are built for Asia-Pacific markets like Australia, added to the company’s woes.

For the fiscal nine-month period, Mazda posted an operating loss of JPY54.28bn compared with a profit of JPY13.23bn a year earlier; sales revenue was down 17.4%. 

Sales in overseas markets fell 6.2% to 754,000 vehicles. By region, sales dropped in Europe by 16.9% to 129,000 vehicles and in China – where there is also local production by a joint venture – by 11.3 % to 165,000 vehicles.

Sales were relatively strong in the US, however, gaining 3.7% to 266,000 vehicles, it said.

Mazda sales in the US last month rose 68.2% to 23,996 units, according to WardsAuto.com. Calendar 2011 volume was up 9.1% to 250,426 cars.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact