Volkswagen has lost a dispute with Suzuki over the famed GTI badge made famous since the early 1970s by its Golf model line.

According to Bloomberg News, the EU’s General Court has ruled it cannot overturn a decision by the European Union’s Office for Harmonisation in the Internal Market granting a trademark for Suzuki’s Swift GTi.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“There is no likelihood of confusion between that trademark and the earlier trademarks ‘GTI’ held by Volkswagen,” the Luxembourg-based court said in a statement.

Volkswagen will review the ruling and consider an appeal to the region’s highest court, the EU Court of Justice, spokesman Eric Felber told Bloomberg.

The carmaker’s German rights “to the GTI trademark will remain unaffected by the judgment”, he said in an e-mail.

The report noted that VW and Suzuki are in arbitration concerning a separate dispute over a 2009 cooperation agreement which Suzuki ended last year. The Japanese automaker is seeking to force VW to sell back its 19.9% Suzuki stake.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact