Brembo, the upmarket Italian brakes systems supplier, has signed its first distribution deal in Africa with Sparepro, a South African parts company.
The deal is part of Brembo’s global expansion plans, aftermarket director Marco Moretti told reporters in Johannesburg. “The only empty space is Africa,” he said.
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The company is targeting a 20% share of South Africa’s premium brake pad and brake disc market within three years. The company’s research predicted growth in South Africa’s premium car segment with European brands – Brembo’s core customers – doing well.
The company, which had followed its premium customers, including BMW and Mercedes-Benz, into India and China as an OEM supplier, had no plans yet to do the same in South Africa although Moretti said that it could be an option.
