A PSA company official has told an Indian newspaper that the company is looking at local manufacturing options as part of a strategy to develop a significant presence in India’s market. A final decision is still to be made.
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“We are looking at an industrial strategy and exploring both the JV and 100% subsidiary options,” Rajesh Nellore, company’s V-P in charge of India told The Economic Times.
However, because of the current slowdown, the automaker is yet to take a final decision on its India strategy. “These are difficult times right now and we have not made any final decision,” Mr Nellore said.
Peugeot is looking to use the sourcing route to acquaint itself with the Indian market first, the report said.
The company established a local office in Chennai a couple of months ago and kicked off sourcing components through Magna Steyr. “We have just started sourcing components and are now doing it on our own instead of through Magna,” Mr Nellore said.
The report said that Peugeot Citroen teams have also met officials from the Society of Indian Automobile Manufacturers (SIAM), the auto industry’s trade association in India, for inputs on the emission roadmap, road-worthiness rules and policy structure.
The report added that Peugeot’s sister brand Citroen is also a candidate for India entry thanks to the line-up of low-cost small cars.
