Soon after finance arm Chrysler Financial was given access late on Friday to US$1.5bn from the federal TARP loan programme, Chrysler said customers with a wide range of credit scores would immediately be eligible for “affordable financing” including a new national zero percent APR offer on some models.
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Its partnerships with credit unions and independent lenders would continue, the automaker added.
“From both a customer and dealer perspective, it is exciting news that the treasury department is providing funding to Chrysler Financial. Now our customers, including those with scores in the 620 range, will be able to apply for affordable loans and our dealers will be more competitive in the marketplace,” said Chrysler vice-chairman and president Jim Press.
“This will provide a great economic stimulus for car buyers across the country. We have customers who want to buy our vehicles, dealers who want to order vehicles and employees who want to build cars. Now with enhanced financing available in the system we can help our customers get the credit they deserve.”
Zero percent interest financing will be available on 11 vehicle lines for up to 60 months.
Chrysler will launch its new offers with a multimedia ‘Driving America’ campaign starting this week.
