PSA Peugeot Citroen (PSA) posted an overall 2.2% fall in global sales for 2009 but increased its worldwide market share to 5.1%.
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The manufacturer’s global sales fell to around 3.2m units in an overall market down 3.5%, with PSA-assembled and CKD kit sales of 1.84m Peugeot and 1.35m Citroen vehicles.
Sales of assembled vehicles alone declined 3.6% to 2.85m units, of which 1.52m were Peugeot and 1.33m Citroen.
Strong demand for Peugeot models drove a 10.8% increase in CKD sales to 342,000 units from 309,000 the previous year.
European registrations contracted 3.7% to 2.2m units (1.15m Peugeot; 1.04m Citroën) in a market that declined 5.4%.
The Group’s share of the European market increased to 13.7% in 2009 from 13.5% in 2008. This strengthened to 14.4% in the fourth quarter.
The gradual introduction of scrappage incentives in 13 countries, covering around 90% of the European passenger car market by volume, significantly boosted demand, particularly in France and Germany.
Germany: market share improved 0.6 points to 6.3%, as registrations climbed 31.8% to 250,000 units. Scrappage incentives boosted market 19.8%.
Italy: market share grew one point to 10.8%, reflecting a 7% increase in registrations, to 251,000 units. Market down 2.1%.
Spain: registrations declined by 19.1%, mirroring the market’s 20.2% drop. Group market share edged up 0.3 points to 9.4% from the year before. Registrations totalled 206,000 units.
UK: registrations fell 14% to 206,000 units in a market down 9.9%.
Central and eastern Europe: PSA registrations reflected the market’s 31.3% drop with a 34.3% decrease to 98,000 units. Market share declined to 9.4% from 9.9% in 2008.
Outside Europe: sales rose 2.4% and accounted for 33.1% of group total compared with 31.6% in 2008.
China: Group vehicle sales rose 52% to 272,000 units, led by recently launched models – the Peugeot 207 hatchback and sedan, and the Citroën C-Quatre and C-Elysée.
Latin America: except Brazil, up 12.5%, markets across the region plummeted in 2009 with an average decline of 2.2%. Registrations contracted 11.2% to 234,000 units. Group market share was 5.3%.
Russia: the market plunged 50.1% with the group posting a decline of 31.6%. But market share rose 0.8 points.
