This 1922 Detroit Electric car is on display in the foyer at show venue Cobo Hall, in Detroit, a reminder that motoring history has a habit of repeating itself. More than 12,000 of them were built between 1907 and 1939.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


This particular car was given to the Henry Ford Museum in 1934. Electric cars were particularly popular with women drivers – outselling petrol cars in the early 1900s – because they didn’t need several turns of the crank handle to start them.


But when the electric starter was invented – for Cadillac – in 1912, it marked the beginning of the end for that first generation of electric cars which in those days had a range of about 60 miles (100km) and a top speed of about 25mph (40km/h).

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact