Land
Rover North America is offering the Discovery, which has previously been criticised
by motoring journalists for poor build quality, with a 30-day money-back deal.
“With over 50 sport-utility vehicles now in the marketplace, consumers are
seeking differentiation, ” said Howard Mosher, president and CEO of LRNA.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We know our product is highly capable, but we wanted to add something else-an
ironclad, money-back guarantee for the 4×4 buyer. This guarantee… puts
Discovery on many more shopping lists."
Participating dealers will offer the special deal until May 31.
New 2001 Land Rover Discovery Series II models are eligible for the 30-day
or 1,500-mile test drive and are covered by a four-year/50,000-mile limited
warranty.
To view related research reports, please follow the links USA |
