Ford India has started production of its new Figo – an updated, previous generation European Fiesta – at its Chennai production plant following a USD500m investment.
The new model doubles capacity at the plant to 200,000 units a year and it will also produce both diesel and petrol engines on a new flexible line. The factory can now produce up to 10 different engines for both domestic and export sale.
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The Figo will be manufactured primarily for the domestic market although it is slated for export to other countries, including South Africa, as early as mid-year.
The sub B sector where Figo will be competing accounts for over 70% of India’s total new car sales.
The Chennai factory has undergone a major expansion to establish India as a major hub for the entire region. Relying more on Indian partners, 85% of the new Figo is expected to sourced locally. More than 700 new jobs have been created at Ford India at the expanded assembly and engine factory in the last year.
