Ferrari used the Geneva motor show to unveil a hybrid future that it said would not only make its sports cars more efficient, but also aid their handling and performance.

Pulling the wraps off a lime green version of the 599, fitted with the prancing horse brand’s new hybrid powertrain, CEO Luca di Montezemolo joked that you “don’t normally see a green Ferrari” on the firm’s Geneva stand but that this marked a “new direction.”

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Unsurprisingly the technology has been developed using lessons learned in formula one. But the first step to incorporating the systems in production cars will be to introduce a hybrid flywheel version of every Ferrari within three years. That alone is claimed to cut emissions by 35%.

A full Ferrari hybrid model is unlikely to appear in showrooms until 2015 at the earliest but intensive testing has already begun in earnest to ensure the powertrain fulfills requirements.

By 2018, Ferrari has stated, it expects its range average CO2 emissions to be around 240g/km, down from 310g/km now.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact