Jaguar
Cars has appointed Young & Rubicam (Y&R) as its new worldwide advertising
agency. With immediate effect Y&R will handle all Jaguar’s worldwide advertising
requirements including creative work and execution for the launch of the new X-Type.
Part of the WPP Group, Y&R will replace the two current agencies that handle
Jaguar advertising – J Walter Thompson (Europe and selected global markets outside
North America) and Ogilvy & Mather (North America). JWT and Ogilvy are also
part of the WPP Group, headquartered in London.
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To view related research reports, please follow the links below:- Global Car Forecasts to 2005 |
