BMW-owned Mini is appealing to Britons’ sense of patriotism and urging British buyers to use the scrappage incentive to opt for British-built Minis and help the UK economy.

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The firm said buyers of Minis would be investing  money in British-built vehicles, and therefore showing support for car manufacturing operations based in the UK.


Andy Hearn, Mini UK General Manager, said: “With close to 150 UK dealers and manufacturing bases in Oxford, Swindon and Hams Hall, I am certain that British people will recognise the importance of Mini to the UK economy, particularly as this year we are celebrating half a century of Mini in Britain.”

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