LG Display in South Korea has agreed a deal to supply LED-lit LCD panels worth “several tens of millions of dollars” to Continental.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Under the partnership, the German company  will supply 30,000 sheets of LG Display’s 5.8-inch and 7.3-inch LCD panels monthly to Daimler for Mercedes-Benz E-class sedans.


Continental is a leading international supplier of automotive electronics which took over Siemens VDO in 2007. LG Display had previously sold its panels to the Siemens unit. Although the Korean supplier declined to comment on the exact amount of the deal, analysts said it could be worth around US$46m.


The panels are high-end products with light-emitting diode (LED) backlight bulbs, a relatively new technology also now finding its way into television sets. The 5.8-inch model will be used in low-end E-class models while the 7.3-inch panels are reserved for premium versions.


Mercedes has previoulsy used South Korean LCD panels in navigation or command systems in low-end models. The Korea Times said LG’s products would replace Japan’s Sharp and TMD as the major supplier of Mercedes’ electronics devices.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact