Toyota has celebrated the 10th anniversary of the launch of its Prius Hybrid in Europe by selling its 200,000th model in the region.
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The landmark comes just two years after the 100,000th Prius was sold in Europe following launch of the vehicle in 2000.
Japanese domestic market sales started in 1997 and first exports began three years later.
The company said global sales of Prius were expected to exceed 2m units by this autumn.
The first generation Prius became the first mass-produced hybrid vehicle available in Europe in 2000. Over the past decade, the number of European countries in which it is sold has increased from 13 to 38.
Now in its third generation, the latest model has added new high tech features including a world-first combination of a solar powered ventilation system and remote controlled air conditioning, a head-up display, touch sensitive ‘touch tracer’ steering wheel-mounted switches and a pre-crash safety system.
The recent launch of the Auris HSD hybrid, which is built at the company’s UK factory in the UK, marks the start of an expansion in Toyota’s full hybrid model range. It aims to offer all of its European models with a Hybrid Synergy Drive powertrain derivative as early as possible in the 2020s.
