Fiat is to make the new Multipla in Serbia rather than Italy. Sergio Marchionne made the switch sound very much like a punishment for the Italian unions which have been obstructing change and picketing Italian plants.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“Multipla was slated for an Italian plant. But it would be unwise to stop the development of our portfolio of vehicles.

“We need certainty on the execution of the product programme in which we are investing EUR20bn,” Marchionne said in answer to questions during the financial analysts’ conference on the half year results.

Serbia was to specialise entirely in small cars leaving the Italian factories to look after more complex vehicles. The move means that Serbia will have the skills to accommodate any cars in the future if the Italian unions continue to press for higher pay by shutting plants.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact