Saab Automobile is continuing to restructure its international sales organisation with the appointment of a new importer for the Japanese market, PCI.
Effective from 1 September, PCI will take over all marketing, sales and distribution responsibilities from General Motors Japan, following the purchase of Saab Automobile by Spyker Cars five months ago.
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Tokyo-based PCI is a subsidiary of VT Holding, Japan’s largest privately-owned dealer group and has been a specialist importer of premium cars for more than three years.
PCI will be responsible for supplying and supporting a comprehensive national network of dealers, including existing Saab dealer and new outlets drawn from the VT Holding group.
During this transition period, Saab customers will still be able to secure service and support from their existing dealers.
Announcing PCI’s appointment, Adrian Hallmark, Saab Automobile executive director of sales, said: “We are delighted to welcome PCI to our organization. The company has a solid track record in the premium car sector and shares our vision for success through an absolute focus on customer service and a long term approach to business partnerships.
“The Japanese market is a key part of Saab’s representation in south-east Asia and we look forward to enjoying a long and fruitful relationship with PCI,” said Saab Automobile executive Director of Sales Adrian Hallmark.
“The introduction of the 9-3X and the new 9-5 into the Japanese market in the coming months will signal the start of a product offensive for Saab.”
PCI president Satoshi Aihara said: “In many ways, we will be making a fresh start in the Japanese market and we look forward to working with Saab in optimising the brand’s sales potential.”
