The first Chinese cars in Australian showrooms will wear Geely badges with sales planned to begin in February 2010, according to an Australian media report.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A report in the Herald-Sun says that Geely has struck a 15-year distribution agreement with Perth dealer John Hughes.


Full-scale sales throughout Australia should begin in the third quarter next year, though Hughes is still finalising his distribution plan and signing dealers.


“I think we’ll be the first Chinese passenger car to come to Australia. I don’t think anyone should bring cars in November or December, because the duty drops in January, so we’ll be first,” Hughes told the Herald-Sun.


“We will land the first two evaluation cars in September. We’ll go from there. I’m kicking them off in WA because the Chinese are anxious to get them in as quickly as possible.”


The newspaper said that while Hughes was tight-lipped on volumes, he did confirm that he will have the Geely MK, a Corolla-sized compact.


“I believe firmly in the future of the Chinese product. For me, it’s not a question of why, it’s a question of why not?’ ” he says.


The first shipment of about 500 Geely cars will arrive in January as part of an initial order of 1,000, the report said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact