Chris Perry has been named vice president, Chevrolet marketing, effective immediately, joining the brand from Hyundai Motor America where he was vice president, marketing.
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Perry joined Hyundai in 2000 as the head of brand planning. While there, he progressed through a variety of brand, marketing and advertising positions, before being named vice president, marketing communications in April, 2010.
Prior to joining Hyundai, Perry spent nearly 10 years at American Isuzu Motors, where he held a variety of marketing and advertising positions.
In his new role, Perry links up again with his former boss at Hyundai, Joel Ewanick, who took over as GM’s US marketing chief in May. Ewanick is credited with some of the marketing strategies that helped Hyundai increase 2009 sales in a declining US market.
Perry replaces Jim Campbell, who was named vice president, performance vehicles and motorsports. Campbell will now be responsible for integrating the engineering and marketing of performance versions of current production models, as well as all motorsports activities.
Before heading Chevrolet marketing Campbell ran GM’s fleet and commercial operations.
