Mitsubishi has priced European versions of its all-electric i-MiEV ahead of the Paris show next month, slashing GBP11,000 off the UK tag.
It plans to successively launch the i-MiEV from December this year in 14 countries including France, the UK and Germany, and add more markets in fiscal year 2011.
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Prices differ by country but will be around EUR33,000 (US$42,000; GBP27,000) including batteries.
The car had been priced at GBP38,699 for the UK last March but Nissan has since weighed in with its much larger Leaf at just GBP28,350 before UK government incentives of up to GBP5,000.
MMC said final i-MiEV cost to the customer after government incentives where applicable, would be under EUR30,000 in most markets.
The automaker is also producing versions for PSA’s Peugeot and Citroen brands on an OEM basis.
