Nissan will have a “decent year” in Europe if it can weather a slump in Russia market where the outlook remains uncertain, a senior executive has said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“For Nissan Europe, clearly if we manage to land on our feet in Russia, we’ll do a decent year in Europe despite the crisis,” Pierre Loing, vice-president product planning for Nissan International, told Reuters, adding: “But we’re not sure about this yet.”


Russia car sales fell 54% in August but that was the smallest fall in four months.]


In western Europe, the company is “significantly ahead of plans at the end of August,” Loing said.


Stocks of unsold vehicles were at “ultra-low” levels by the end of August after a 50% cut since the end of 2008.


“We’re not burning cash – on the contrary,” said Loing.


He also said he could see demand for around 200,000 of Nissan’s popular Qashqai (Dualis) crossover models in 2009 in Europe but limitations on production capacity would probably mean that the company would not achieve that.


“We’re in a reverse situation, with delivery times growing again,” he said.


The model has been consistently popular and quickly attracted long waiting lists when first launched a couple of years ago. Nissan has since added a seven-seat version.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact