Sales of imported cars in Japan fell 1.8 percent in April from the same month
a year before, reflecting Japan’s struggle to emerge from its worst economic slowdown
in decades, Associated Press reported, citing an industry group.

A total of 18,716 vehicles – 18,096 passenger cars and 620 trucks –
were sold last month, down from 19,057 a year ago, the Japan Automobile Importers
Association said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The importers’ data includes vehicles manufactured abroad by Japanese
companies.

The April figure followed a 3.9 percent rise in March, a 1.1 percent fall in
February and a 2.7 percent increase in January.

Mercedes-Benz outranked Volkswagen as Japan’s most popular imported brand in
April. M-B took a 20.39 percent share, with sales of 3,817 units, up 11.2 percent.

Volkswagen sold 3,674 units last month, up 8.7 percent, with a 19.63 percent
share. BMW’s April sales totaled 2,110 units, up 3.3 percent, with a 11.27 percent
market share.

Sales of the German-American automaker’s Chrysler brand reached 721, up 51.5
percent from the same month of last year, but remained only seventh in the overall
ranking. It had a market share of 3.85 percent in April, Associated Press said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact