Toyota says new Toyota and Scion vehicles will now feature Toyota Care and Scion Service Boost offering complimentary normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.
The two maintenance plans, which go into effect today (11 October) make, says the Japanese manufacturer, Toyota the first full-line brand to offer a complimentary maintenance plan standard on new vehicles in its line-up.
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The brand began offering complimentary maintenance plans this spring as part of its seasonal sales programmes. Both plans are now standard on new-vehicle purchases across the Toyota and Scion line-up.
Both plans cover all normal factory-recommended maintenance services outlined in each vehicle’s owners manual, which includes oil and filter changes, tyre rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance such as lockout protection, flat tyres, towing and jump starts. Additional details will be available through Toyota & Scion dealers.
The Toyota Care programme will be supported by an ad campaign from Toyota’s advertising agency Saatchi & Saatchi.
Scion Service Boost will be supported through a variety of marketing and media outlets through Scion’s marketing partners.
Last week, Toyota Motor Engineering and Manufacturing North America (TEMA) said it had had not found a single case in which the vehicle’s electronic throttle control system would lead to unintended acceleration but had nonetheless broadened the scope of its on-site Swift Market Analysis Response Teams (SMART) evaluation process following an 80% drop in complaints of unexpected acceleration since April 2010.
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