Toyota Australia expects final quarter sales to exceed 50,000 for the first time this year as it is holding “substantial” forward orders and is gearing up for a strong final quarter of sales demand.
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Toyota delivered 16,007 vehicles in September, again topping the charts 6,263 units ahead of rival GM Holden, according to VFACTS figures released today by the Federal Chamber of Automotive Industries.
The company said it was third quarter market leader with 48,665 deliveries ahead of Holden’s 29,515.
Toyota has led each quarter with total sales of 44,309 in the first quarter, and 49,924 in the second.
The Australian unit’s sales and marketing chief, David Buttner, said stock shortages caused by strong end of financial year demand had impacted the company’s third quarter results.
A second wave of demand is expected as businesses take advantage of the end of year federal government investment allowance, Buttner said.
“Toyota is holding a very substantial order book into October, and it is gearing for an end of year rush from the business sector, ” he added.
Buttner said stock shortages had held back its top-selling HiLux truck range [imported from Thailand], but this had now been rectified.
“The star performer has been the locally manufactured Camry,” he said. “The recently upgraded Camry has captured more than 40% of the medium-sized passenger vehicle market for the third successive month.
“Its increasing take up by private owners is particularly encouraging, especially in the lead up to the launch of hybrid Camry in early 2010.”
Toyota delivered 2360 Camrys in September, 11.6% up year on year.
A sSuccessful run-out of the mid-size LandCruiser Prado SUV would leave the company substantially without stock until the new model was launched late next month, Buttner said.
“Toyota delivered 904 Prados in September – virtually our entire remaining holding. Anticipation for our new model has resulted in a very healthy order bank,” he said.
