Susan Docherty, 46, currently general manager, Buick-GMC, has been promoted to the position of GM’s vice president, US Sales, effective October 16, replacing the departing Mark LaNeve.
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She will also become a member of the executive committee. Docherty replaces Mark LaNeve, who announced his departure to a non-automotive company yesterday.
“Susan will bring a wealth of experience from previous marketing and sales assignments,” GM CEO Fritz Henderson said. “I have confidence that she will bring a new perspective to the position as she guides a new, lean, and customer-focused dealer network.”
Previously, Docherty had been named to lead the Buick-Pontiac-GMC Channel in June 2008. Before this assignment she had been general manager for the Western Region, taking the position in September 2006.
Following her Sloan Fellowship at Stanford, she was named general manager of the Hummer Division in September of 2004. Earlier assignments included: marketing director and brand manager for the Cadillac Escalade; sales and service executive positions for GM Europe; and managerial positions with GM of Canada.
“I’d like to congratulate Susan in her new assignment and once again thank Mark for guiding our sales and dealer organizations through one of the most difficult periods in the industry’s history.” Henderson said. “Susan will continue our progress and reinforce our focus to put the Chevy, Buick, GMC and Cadillac customers first.”
GM will look outside to fill the Buick-GMC general manager position. “This will infuse new ideas and an outside perspective into our marketing efforts,” Henderson said.
