A senior Honda executive has lowered his estimate for US total industry sales volume to 10m for the business year to next March from 10.5m, saying he does not see signs of recovery just yet.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Executive vice president Koichi Kondo told a results news conference that US auto market recovery is more elusive than previously thought, according to Reuters.


Honda said in a statement its Q2 fiscal 2009 automobile unit sales totaled 838,000 units, down 10.4% year on year. Japan sales rose 3.9% to 158,000 units while sales outside of Japan fell 13.2% to 680,000 as decreased sales in North America more than offset increased sales in Asia, especially in China and India.


The company is forecasting 3.4m sales worldwide this year, down 117,000 units year on year.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact