Pirelli has announced that it will invest an additional US$100m in order to grow further in Latin America and to consolidate positions in the sector of tyres for earthmoving and agricultural equipment.

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The company also announced it would relaunch worldwide exports in these businesses as of 2011.


The new investment will be added to the group’s investment plan for US$300m for 2008 to 2011, which was presented in July.


The new investments will be destined for the creation of a modern hub for production of tyres for earthmoving equipment, for modernization and enlargement of manufacturing capacity of the agricultural vehicles divisions, and for development of cutting-edge technologies for radial tyres.

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