Ford expects its sales growth in Taiwan to slow next year due to a high comparison base effect following a strong rebound in sales on the island after the global financial crisis, Joe Hinrichs, president of Ford’s Asia-Pacific and Africa operations, said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Ford sold 17,366 vehicles in Taiwan in the January-November period, up 16.2% from 14,949 vehicles a year earlier, according to figures from Ford’s local manufacturing unit, Ford Lio Ho Motor.

When asked if an appreciating new Taiwan dollar will affect Ford’s pricing on the island, Hinrichs said: “We are watching the markets closely…and we are comfortable about where we are.”

The dollar has risen more than 3% against the US dollar so far this year.

The company said it will launch four new vehicle models in Taiwan in the next three years.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact