Fiat has restyled the rear end of its Brazilian-built Marea saloon after research showed that potential buyers didn’t like the styling of the previous model which was identical to European-made versions, writes Rogerio Louro Alves.
Styling of the Marea Weekend estate car model has not been altered.
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Fiat redesigned the saloon’s rear lights, bumpers and boot lid to make the new model look similar to stablemate Lancia’s Lybra sedan, which is not sold in Brazil.
Fiat expects the restyled Marea saloon to sell at the rate of 1,000 a month, well up on its predecessor’s 400.
The Brazilian Marea range is built in Betim, Minas Gerais state, with 1.8-litre 16-valve, 2.4-litre 20-valve and two-litre 20-valve turbocharged petrol engines.
The larger pair of engines is unique to the Brazilian line-up and not available in European Mareas.
To view related research reports, please follow the links below:- The automotive industry in Latin America: Mexico, Brazil and Argentina Forecasts to 2005 The world’s car manufacturers: A financial and operating review |
