In five years at the Renault subsidiary in Brazil, sales vice-president Christian Pouillaude achieved a remarkable feat: threefold sales increase from less than 50,000 units yearly to 150,000 in 2010.
The total local market practically doubled in the same period, yet the gain was significant. In 2005, Brazil was just the 11th largest market for Renault. Today it ranks third after France and Germany, and is eventually likely to be second.
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With these credentials, Pouillaude returns to France as managing director for the Renault brand worldwide.
He leaves behind advanced plans for possibly producing in Brazil both a light, Sandero-derived pickup, and an entry model inspired by the low cost car Renault and Bajaj jointly are developing in India.
