The Cadillac Escalade Platinum, to be launched this year, is the first sports utility vehicle (SUV) in the world to offer LED headlights as standard equipment.

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The units are supplied by Hella and are fitted with Osram LEDs.


Seven ‘Ostar’ LEDs made by Osram Opto Semiconductors are used in each headlamp unit – five for low beam and two for high beam. The daytime running light is made possible by a dimmer that works on the low beam, eliminating the need for an extra light source. Each headlight also has a white position light and a yellow side marker light, also LED.


Osram said the headlamp LED was developed specifically for Hella.

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