Seat is expecting to have to improve efficiency and add more models to reach 2018 targets. Meanwhile, it is eyeing South America.
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According to Germany’s Frankfurter Allgemeine Zeitung newspaper, Seat CEO Erich Schmitt said in an interview that the automaker aims to double sales by 2018 with a return on investment of 15%.
To improve efficiency, 900 jobs have already been cut – a further 700 are expected to be cut this year. When a revised Ibiza model is introduced assembly time will be reduced from 27 hours to 18, Schmitt said.
“Today, Seat offers only seven cars in three segments. In the next three to four years, we will have 15 vehicles in eight segments. By the year 2018, it will be 40,” he added.
New models include the Bolero, based on the Audi A4.
A decision will be made in the next six months about whether to enter South America. This could include building a plant in Mexico or Brazil.
