General Motors Europe UK brand Vauxhall is overhauling the design of its famous griffin badge and will give the new logo a much bigger presence on the face of all its new models, starting with this summer’s new Insignia, the Vectra replacement.
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The Griffin badge currently shares space on the nose of Vauxhall’s models with a chrome vee-shaped finisher, which will remain a feature.
But the redesigned griffin will become the predominant identity on the nose of the Insignia, with other models getting the new badge as they are updated or replaced.
“Time has come for the griffin badge to get an update, just as our new model range needs,” a source told just-auto.
The move will bring Vauxhall more in line with German sister company Opel, whose circular badge crossed with a zig-zag badge dominates the front of its versions of GME’s cars and gives the models a clearer, simpler identity.
The new design and identity has been shown to dealers and received a strong thumbs-up.
At the Geneva show GM Europe’s design director Mark Adams acknowledged that Vauxhall’s face was in line for an update.
“You are going to see the face of Vauxhall change and the new Insignia will bring with it a bold new [look],” he said.
Julian Rendell
