The rising yen against the US dollar is likely to hit Toyota’s earnings, the automaker’s head has said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“The yen has strengthened too much and will have a big impact on us,” Toyota president Katsuaki Watanabe told Reuters in Tokyo on Friday.


After his comments, the yen extended gains to trade just below 102 to the dollar, its highest in more than three years, the report noted.


The dollar has been weakening on concerns that the credit crisis would push the US economy into recession, Reuters said.


Watanabe said it might be difficult to offset the currency impact with increases in vehicle sales and costs cuts as the yen’s rise had been so rapid.


For every one yen that the Japanese currency appreciates, Toyota says its operating profit declines by about JPY35bn ($US340m), the report said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact