Mercedes-Benz India has said it boosted first quarter sales 59% year on year to 1,094 units. The company sold 2,491 cars in 2007.
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“We have outperformed our expectations,” Mercedes-Benz India managing director and CEO Wilfried Aulbur told thehindubusinessline.com.
He was speaking as the 20,000th locally produced Mercedes-Benz was rolled out of the company’s manufacturing plant at Chikhali near Pune earlier this week.
The report said an aggressive promotional campaign saw M-B sell 574 units of the new C-class, launched in January. This is the latest model manufactured in India and its has been the most popular in recent months.
Aulbur told The Hindu the company would launch luxury buses in the second half of this year and reiterated that the 5,000-unit Chakan plant would be commissioned in January 2009. The new facility in a 100-acre plot would have separate production lines for passenger cars and commercial vehicles, he said.
Mercedes Benz will also launch other variants of its Actros heavy truck Aulbur reportedly said.
