Porsche GB is set to open its new multi-million pound customer experience centre at the famous Silverstone motor racing circuit by early September.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Construction is almost complete at the circular building, which resembles a Porsche dealership, alongside the famous Hanger straight at the circuit.


As well as providing present and future customers with an opportunity to view and specify new models, drivers in the Porsche racing challenge will be able to get a full check-up.


The centre is also equipped with a gym, cardio-vascular machines, hand to eye co-ordination tests, eye tests, posture evaluation and there is even a fully-equipped laboratory.


On race days, there is a viewing gallery, restaurant and televisions showing all the action around the circuit.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Most important, however, is a full ride and handling circuit, plus an off-road route, for testing the latest models and the technology they contain.


The automaker currently uses a number of venues around the UK to show off its cars to customers but Silverstone will give it an exclusive centre. All customers will get a visit included in the purchase cost of their car.


Others can visit for a price – yet to be announced – while dealers can also buy time for customer days.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now