Chrysler is receiving international interest for the possible sale of its high-performance Dodge Viper sports car line, according to remarks made by Jim Press.
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“We have been approached by outside individuals who want to work with us to buy the asset and sustain Viper going forward,” Press told reporters after an Automotive Press Association event.
Chrysler announced in late August announced it was exploring the sale of the Viper sports car business as part of its effort to generate cash and ride out the deepening US market downturn. “Chrysler is preparing to explore strategic options for the Dodge Viper business. This strategic review comes as the company focuses on enhancing its core business and leveraging its assets,” it said.
The move parallels Detroit rival GM’s move to pare off the Hummer brand, which has reportedly attracted recent interest from two separate investors in the Gulf Arab region. “For sure, there has been interest from various parties within the Gulf,” General Motors Middle East managing director Terry Johnsson told Reuters yesterday.
Press also reportedly said it would not be necessary for Chrysler to retain any stake in the low-volume sports car line.
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By GlobalDataSee also: US: Chrysler may put Viper on block
