Chrysler says it will provide its dealers with an all-new set of industry-leading Internet marketing tools. The new direction was developed as a joint effort with Chrysler LLC and the Chrysler Dealer Internet Advisory Committee ‘to help dealers who want to excel as interactive dealers’. The first phase of this new approach includes both dealer websites and an Internet lead service.
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The all-new dealer websites are designed to drive more Internet leads, provide dealers with ‘unparalleled’ customisation options and ‘achieve greater optimisation on search engines’.
Chrysler, Dodge and Jeep website visitors will be able to easily access dealer content, including inventory, local messages, dealer special offers and related information. The sites will be rolled-out to dealers across the county in a phased approach between October 1 and the end of the year.
“The way people shop has changed dramatically in recent years. Chrysler understands today’s consumers well. These new tools represent a fundamental shift in the way we go to market,” said Deborah Meyer, vice president and chief marketing officer, Chrysler LLC. “Because our brand and dealer websites will be fully integrated, consumers will now be able to move more easily through the shopping experience and our Dealers will be able to respond faster to them.”
Chrysler says the all-new Chrysler Internet lead service will offer dealers the highest quality Internet leads generated by independent automotive websites at a price that is 30 – 40 percent below retail lead costs. Benefits to dealers include high-quality leads that have been filtered and de-duplicated, which will be sent directly to dealers’ lead management tool of choice. To ensure dealer satisfaction, all dealers will receive a free 30-day trial of both programs. There is no long-term commitment required for participation. Once dealers have enrolled, they may opt-out of the service at any time with only 30 days notice.
“We were allowed to start with a clean sheet of paper to develop this fresh and new approach,” said Chuck Sullivan, director – interactive, Chrysler LLC. “We carefully studied digital best practices across many industries to design an industry-leading program.”
