Audi will invest in the US despite the ever growing financial crisis there.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Sales and marketing director Peter Schwarzenbauer told the Handelsblatt newspaper the automaker would not abandon plans to invest several million euros marketing the brand.


Audi is aiming to double US sales from an expected 100,000 units this year to 200,000 in the long term.


Overall sales in the US were down 15% year on year in August. Audi sales of 6,406 units were off almost 16%.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now