Hyundai Motor’s luxury brand – Genesis – has added its second model, a coupe, in its home market.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Hyundai said that the Genesis Coupe got a total of 1,029 orders on the first day the sports sedan went on sale.


Genesis Coupe debuted on the Korean market Monday with a launching ceremony held on Jeju Island.


It is Hyundai’s first rear-wheel drive coupe, and shares its basic platform with the Hyundai Genesis luxury sedan.


Genesis Coupe is scheduled for introduction in the United States early next year.