The Canadian Auto Workers union is to continue to urge Daimler to keep its Sterling Truck plant in St.Thomas, Ontario open, despite the auto company seemingly being committed to closing the facility.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Despite the company’s announcement that it plans to cancel the Sterling brand of trucks, CAW president Ken Lewenza said workers remained committed to building medium and heavy duty trucks whatever the brand.


Lewenza described the meeting yesterday (21 October) with senior executives from Daimler Trucks North America – Chris Patterson, CEO, and Dave Carson – and top leadership from the CAW, as a “tough exchange of views”.


CAW said in a statement that whilst the company executives outlined their rationale for cancelling the Sterling brand, and closing the St. Thomas plant, Lewenza stressed these are two entirely separate issues.


“Our members in St. Thomas, are not tied to producing any particular name brand,” said Lewenza. “They build high-quality medium and heavy duty trucks. They built Freightliners for six years and more recently built Sterlings. Clearly, they are skilled enough to build any brand in the future.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Lewenza also expressed frustration at developments regarding the plant in Saltillo, Mexico.


He said the company reconfirmed with the CAW a previous understanding that this plant was intended originally as an overflow facility.  However CAW says this is now tooled up to produce the Cascadia and has a future, whereas the St. Thomas plant, which was the lead plant, is now facing closure.


“This ‘leapfrogging’ of our long-standing facility by a brand new plant in Mexico is completely unacceptable,” Lewenza said.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now