PSA Peugeot & Ctiroen recorded a 0.7% drop in vehicles sales for 2006, with total sales of 3,366,000 vehicles, down from 3,390,000 in 2005. This reflected a firm 4% increase in international markets and a 2.7% decline in western European sales. PSA Peugeot Citroën ended the year with a 5.2% share of the world automobile market.
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In a nearly flat European car and light commercial vehicle market (up 1.1%), PSA Peugeot Citroën registrations declined by 1.8% to 2,312,000 units in 2006, of which 1,233,000 Peugeots and 1,079,000 Citroëns. Market share ended the year at 13.9% (7.4% for Peugeot and 6.5% for Citroën), compared with 14.3% in 2005.
In France, PSA Peugeot Citroën’s market share amounted to 31.3%, reflecting a 2.6% decline in car and light commercial vehicle registrations to 764,800 units, in a market down 1.9%. In the passenger car segment alone, market share improved to 30.7% from 30.6%.
In light commercial vehicles, the group maintained its leadership in western Europe with 368,000 registrations and a market share of 17.7%.
Outside western Europe, sales of assembled vehicles and CKD units exceeded 1m for the second year in a row. In all, 735,000 Peugeots and 335,000 Citroëns were sold in international markets, for a total of 1,070,000, up 4%. These markets represented 31.8% of worldwide sales for the year, versus 30.4% in 2005 and 28.2% in 2004.
Excluding CKD units, sales of assembled vehicles outside western Europe rose by 14.7%. In Latin America, sales of PSA Peugeot Citroën vehicles climbed 16.9% to 214,000 units. In China sales grew 43.1% to 202,000 units.
In a still highly competitive marketplace, demand in Europe in 2007 should remain at last year’s levels, said PSA in a statement. During the year, the company will continue to renew its model lineup, with the launch of the new Peugeot Expert and Citroën Relay compact commercial vehicles, the five-seater C4 Picasso, new 207 models (207 CC, 207 RC, etc.), and the new Outlander- based Peugeot 4007 and Citroën C-Crosser SUVs built by Mitsubishi.
When combined with the ramp-up of models introduced in 2006 (the Peugeot 207, Citroën C4 Picasso, etc.), the new products should enable the group to return to unit sales growth in Europe.
