While a ‘bailout’ for GM and Chrysler has been approved to provide them with emergency liquidity into next year, analysts at Edmunds believe that government action to support the US vehicle market is urgently needed or any bailout is irrelevant.
 
Veteran auto industry commentator Michelle Krebs told just-auto that a stimulus to the auto market from the government is required.
 
“No bailout is going to help unless people start buying cars,” she said.
 
Edmunds forecasts that this December’s US light vehicle market SAAR will dip under 10m units. Edmunds says that such a rate of sales doesn’t even cover normal replacement rates.
 
Krebs said that so far the government is not addressing the fundamental need for a stimulus to get market volume where it should be.
 
“The really frustrating thing is that they [the US government] gave billions to the banks and the banks will not touch the auto business. They won’t give loans to the manufacturers, to dealers or to consumers. Until that issue is addressed, the bailout to GM and Chrysler is doomed and so are the other automakers here,” Krebs said.
 
“Sales would undoubtedly be higher if consumers could get finance. We at Edmunds can see the shopping patterns and shopping has stopped because people can’t get credit or they think they can’t.
 
“Nobody is talking about this and that’s why we are raising the issue.”

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Dave Leggett

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact