BMW has produced its 100,000th X5 sports activity vehicle with the Siena Red X5, with beige Montana leather and wood trim, rolling off the Spartanburg, South Carolina assembly line yesterday.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


It will be shipped to a BMW dealership in Ottawa, Ontario, Canada.


The first X5 was built on September 1, 1999 and the 50,000th in January, 2001.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact